Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 female founder focused 〰 ☀︎ 〰 

Let's talk about your numbers

You started a business to build a life. Let's make sure it's actually paying you.

Real talk financial coaching for female founders. Connecting what your business makes to what your life actually costs.

Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 Female founder focused 〰 ☀︎ 〰 pay yourself like you mean it 〰 ☀︎ 〰 confidence in your cash flow 〰 ☀︎ 〰 building your life on purpose 〰 ☀︎ 〰 Business & personal finances finally connected ☀︎ 〰 Pay yourself like you mean it 〰 ☀︎ 〰 You are not behind 〰 ☀︎ 〰 Finances that actually fit your life 〰 ☀︎ 〰 No shame or jargon 〰 ☀︎ 〰 female founder focused 〰 ☀︎ 〰 

MEET THE FOUNDER & CEO

Hi , I'm Emily

CPA, mom of two, and the person your accountant wishes they had the time to be for you.

I didn't grow up talking much about money but I definitely absorbed the anxiety around it. I got the accounting degree, passed the CPA exam, survived public accounting (barely), and still had to figure the personal side of money completely from scratch.

What I noticed along the way was there are resources for your personal finances and resources for your business finances, but nobody was connecting the two. Your bookkeeper handles the books, your financial advisor handles the investments and you're left somewhere in the middle, pulling money when you need it and hoping the math works out.

That's the gap we're filling.

THE SIGNATURE

OFFERINGS

01

The Call

One 90-minute call for when you have a specific money question and need a real answer, not another "it depends"

02

The Deep Dive

A full look at your numbers, personal and business, plus a month of support while you put your plan in action

03

The 90-Day

A financial professional in your corner for a full quarter. Monthly calls, ongoing support, and real ay structure built around your life

04

The Financial Squad

Meet Piper, Penny, Bree, Remi, Callie and Daisy, my lineup of AI financial tools built for questions that come up in the middle of the night. The lower-cost, always available option

How this works

Your business and your personal life were never supposed to be separate math problems. When you connect what your business actually makes to what your life actually costs, paying yourself finally makes sense, and so does everything else.

What We Actually Work On Together

Orange flowers casting shadows
Woman working on a lapop at a cafe

A few things I've actually worked through with clients, and things we can work through together too:

✺ Building you a real, followable plan to pay off debt

✺ Figuring out what your life actually costs so we can build your business goals backwards from there

✺ Financing equipment or big urchases on purpose so slow seasons don't bury you

✺ Setting a paycheck goal that fits your life and business, not just follow a generic formual

✺ Building a pay structure you actually stick to not just a spreadsheet you ignore

✺ Walking through the numbers side of buying a business

✺ Knowing exactly what to do with money the moment it comes in, no decision fatigue

✺ Setting revenue goals that match your actual capacity, not just a number that sounds good

free gift for you

AMAZING

Free RESOURCE

usually $47

Yours For FREE

Meet Maggie, your money set up coach

Maggie is a custom GPT, built to help you figure out exactly where your business fiances stand right now, then hands you a simple, personalized plan to help you get your foundation in place.

  • A real conversation, not a form

  • A simple plan built around where you're actually starting

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Let's be friends who talk about money

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Every other week, I send out my newsletter. Think real stories about money, business and everyday life, plus whatevers actually going on with my numbers that week. Think less newsletter and more voice memo from your friend who happens to be a CPA

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